A flexible and bold brand for a new ambitious Korean restaurant
Mix Korean street food with American soul food and this is what you get: Gangnam Chicken. This new kid on the block needed a brand identity alike the Gangnam District: bold, daring and colorful. We created a visually and verbally distinctive brand that could easily be translated to new branches and applications. Ready for the future and suitable to grow along.
Now, five years later, the hard work has paid off. Gangnam Chicken continues to grow its business, and even a franchise model is in development. The brand identity has proven successful, and it is especially rewarding to remain involved in every design step after all these years!
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