Dexper is a SaaS platform (Software as a Service) built to simplify and accelerate digital corporate events. With the Dexper platform companies are able to create their own virtual venue, host rich digital events, and engage with their audiences.
Dexper needed a subtle and clear brand identity giving space to the companies using their software, allowing for their brands to take the stage. The challenge was to create a distinctive set of visual elements that would be recognizable yet wouldn't overpower their client’s brand.
An important part of developing the Dexper brand identity was to create an easy to use design system containing all visual elements for the in-house designteam. This ensures the brand identity will be used in the right way and in its full potential.